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Methodology

A total of 1,000 online interviews are conducted every month. A nationally representative sample of consumers is provided by our proprietary LiveTribe research panel, the leading panel
provider to the market research
industry. Samples are selected and
matched against population statistics
for age, gender and state.

The LiveTribe community is used exclusively for market and social research purposes. In addition, panel members are monitored for participation rates and excluded when a maximum level is reached.

i-Link's Online Omnibus questionnaire includes standard demographic questions with the profile data made available to all subscribers.


Demographic questions include;

  Age, gender & state
  Rural or metropolitan
  Children's age & gender
  Industry & occupation,
Socio-economic status
  Life-stage
  Household income and
personal income








For detailed information on all aspects of our Online Omnibus, please click on the links below

 
Methodology
Facts & Timing
Deliverables

  More services...

 

Panel management
Bureau & field services
Recruitment

Research services

Omnibus